Imran Shaikh and his teammates, Shahnur Shaikh and Mohammad Aslam from India work on hand embroidery. They work on all kinds of hand embroidery, zardozi work on garments, purses, and shoes, and make hand embroidered jewelry as well. Having grown up watching all this work, the creativity and innovation associated with it attracted Imran towards the same. He always loved to play with different designs and colors due to which he decided to turn his passion into his profession.