Fyoli Fyoli is women founded, social impact fashion enterprise. We work with Indian artisans; developing, producing and nurturing, socially responsible fashion. We invest in skill building and co-creating with the artisans to create high quality eco-friendly fashion and accessories. Respect for people, the planet and perpetuating India’s rich heritage craft skills are deeply embedded in our founding values. These values guide all our choices in how we procure, create, recycle and interact with our artisans. As we reflect on the kind of impact we want to leave in this world we embrace and live the idea that the world we deserve exists at the intersection of Social, Gender and Environmental justice. A sustainable fashion and 'artisan made' industry can play a significant role in crafting such a future.
‘Fyoli Fyoli is founded at a time when Covid 19 pandemic widened the cracks in the supply chain of handloom and handcrafted products. We believe in the wonderful possibilities of fresh design inspiration in tradition to produce global quality, genuine slow fashion. Such gentle design interventions and collaborations are important to keep heritage crafts relevant in the face of changing times. We believe that promoting handloom sector can play an important role in solving the migration problem from rural areas to the cities for low wage labor. From our contemporary take on traditional Bagh hand block printing, Batik printing, Sanganeri hand block printing and Nandana printing to weaving modern Jamdanis, we have introduced reimagined design language that can be seen in our products. We are also successfully working with Filigree, traditional Thread Patwa, wood carving, tribal glass bead jewelry making and miniature painting artisans to create in house developed fresh designs. We also partner with other non-profit organizations on the ground to act as social impact catalyst. Read on for more about our story and CSR work.